Banner adverts are one of the most popular forms of online advertising. They can help you increase traffic to your website, generate sales and increase brand awareness.
In its most basic form, a banner advert is a rectangular image which appears alongside the main content on a website. They are usually tall and thin (appearing at the side of the page), or short and wide (appearing at the top or bottom of the page).
Banner campaigns can be planned on the whole network, as well as on third party websites with which an agreement has been drawn. All the main IAB standard formats are supported.
You can either buy a Pay per Click or a Pay per Impression campaign. You can choose premium websites, with well-known brand and over 500.000 unique visitors per month, or minor websites, whose full list will always be available to you, thus allowing you to exclude unwanted ones.
Thanks to Adloox technology, we guarantee a higher quality and safety for your online advertising. This control system, in fact, carries out a real-time analysis of all the WebPages on which your online campaign is supposed to be launched, thus making sure that they do not feature any inappropriate contents.
By virtue of agreements that we have drawn with several networks, we can also offer Pay Per Click video banner campaigns (300x250 format) on a wide range of premium websites, sorted by interest field.
Advertisers can also buy geo-targeted campaigns. Geo-targeting allows banners to be viewed only by users connecting from certain regions, districts or cities. This strategy is particularly suitable for those advertisers who wish to promote their products or services in specific areas only.
Let us suppose that a Rome-based restaurant wants to promote its business, as to attract new local customers. Through a geo-targeted campaign, its banners will appear on all national websites, but they will only be seen by those users who connect from Rome.