On-page Optimization is the process of modifying content and certain html tags of your website to focus on the physical web pages & make it more search engine friendly. On-page factors are under your control and can be altered by tweaking the content of your website appropriately. The importance of on-page optimization cannot be stressed enough as it is the basis for search engines to understand the theme and relevance of your website.

This one-time activity is required to make your website search engine friendly. On the entire set of pages on a website, in order to make the content present therein to be more relevant and attractively and neatly displayed, both for the Search Engines spiders to crawl and register them as well as the general visitor to be able to read and navigate through the information relevant to their area of interest.

Things to be done in on-page optimization :
  • Page Title Optimization (title tag)
  • Keyword research & Analysis
  • Creation of page specific Meta tags
  • Alt Tag Optimization
  • Content Placement
  • Anchor Text Optimization
  • Implementation & Realization of 301 Permanent Redirect
  • Keyword density
  • Search Engine Verification from Google, Yahoo & Bing etc.
  • Sitemap submission
  • Creation of correct link structure
  • Make your website more user-friendly
  • Increase relevancy of your web pages with your targeted terms
  • Highlight priority pages of your website to the search engines
  • Improve your quality score to Google
  • Generate more leads
  • Decrease bounce rate